|Just a little theory I have.
The Borg's purpose in life is to improve the quality of life in the galaxy by providing other lifeforms the benefit of being part of the collective.
FB members purpose is to improve the quality of life on fb by providing other members the benefit of being part of the collective, er umm I mean community.
"We are the Facebook. Lower your shields and surrender your posts. We will add your biological and technological distinctiveness to our own. Your culture will adapt to service us. Resistance is Futile."
Thank god for species 8472.